30th June 2025 ~ 13th July 2025
404 Not Found
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Venue: Fitzrovia Gallery, London
Date: August 2025
Curated by: Hongqian Zhang
Artists: 30+ participating artists across moving image, installation, painting, sound
404 Not Found is a contemporary group exhibition curated by ArtFlow Studio Ltd, held at Fitzrovia Gallery in August 2025. Borrowing its title from the iconic digital error message, the show investigates the emotional, perceptual, and existential disconnects that arise in an era of digital excess and informational hyper-saturation.
The phrase “not found” becomes a metaphor for lost identities, fractured attention, algorithmic invisibility, and the deepening gap between presence and perception in the contemporary world.
The exhibition featured over thirty emerging artists whose works spanned video, painting, sound installation, interactive media, and digital illustration.
Their practices reflect on themes such as glitch aesthetics, techno-intimacy, disembodiment, online fatigue, and mediated selfhood. Together, the artworks formed a fragmented landscape of absence and overload—inviting viewers to consider how much of ourselves has become unreadable, misplaced, or irretrievable in the networks we inhabit.
2025
As lead curator, Hongqian Zhang
developed the concept and visual identity of the show,
combining halftone distortion, scanline aesthetics,
and Y2K-era typography in both spatial and graphic design.
I led the entire project cycle—from open call and artist curation, to exhibition layout, text writing, press outreach, and spatial planning. I also experimented with real-time viewer interaction by integrating scan-based installations and glitch-mapping displays to enhance sensory instability within the space.
404 Not Found was more than an exhibition about digital disconnection—it was a meditation on emotional latency, fractured meaning, and the psychological aftermath of information collapse. For me, curating this project was also a way of mapping affect through form: using curatorial decisions to trace the invisible patterns of confusion, disappearance, and glitch that so often define our everyday digital encounters.
Participating Artists:
Angie Chen, Eve Yin, Xiaobin Zhang, Yinxin Yan, Ruonan Shen, Xiecheng, Zijing Deng, Odile Yu, Jingchen Han, Zhanchao Pan, Yihan Pan, Xueer Bi, Yang Yang, Ruiqi Peng, Kefan Bai, Lingfei Shen, Mo Zhou, Anning Song, Hui Zhang, Yizhi Chen, Yuyang Wei, Lexiong Ying, Lai Ho Him, Sammy Lai, Yixuan Yang, Fanglin Luo, Tianxing Zhou, Chengkai Xu, Xinyue Yao, Xiang Li, Podyman Alice, Longfei Jiang